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UrbanTrends third Conference
CITIES, BETWEEN
MODERATION AND EXCESS
March 21th 2013
Architecture, space, traffic, density... Today, the city unfolds between moderation (sustainable development, preservation of urban ecosystems, various regulations of our old Western countries) and excess (the audacity of architects and urban planners new worlds ... Dubai, Rio or the revolutionary Astana in Kazakhstan).
At a crossroads, exclusive talks will meet new ways to see the contemporary city: «Smarter cities» solutions driven by IBM to improve education, infrastructure and public safety for citizens around the world, destination branding, and the role of brand positioning in the evolution of cities.Adeline Attia, UrbanTrends founder
A Club promoting the reflexion and action facing the city of the future.
“We build too many walls and not enough bridges”
Isaac Newton - Physicist, Mathematician, philosopher
Isaac Newton - Physicist, Mathematician, philosopher
